Pages Every Bankruptcy Attorney Website Should Have

A bankruptcy law firm’s website should not function like a digital business card.

It should function like a structured resource center that helps potential clients understand their situation, evaluate their options, trust your firm, and take the next step toward a consultation.

Many bankruptcy attorney websites are too thin.

They may have a homepage, an attorney bio, a contact page, and one general “Bankruptcy” page. That may be enough to tell someone the firm exists, but it is usually not enough to compete in search results or answer the range of questions potential clients are asking.

A person considering bankruptcy may have very specific concerns.

They may want to know whether they qualify for Chapter 7. They may be trying to stop wage garnishment. They may be worried about foreclosure. They may want to know whether they can keep their car. They may be comparing Chapter 7 and Chapter 13. They may be afraid to call because they do not know how much bankruptcy costs.

One general bankruptcy page usually cannot answer all of those questions well.

At Your Bankruptcy Marketing, we think a bankruptcy website should be built around how real clients search, what they are worried about, and what they need to see before contacting a firm.

This article gives you a preview of the key pages every bankruptcy attorney website should consider. For the full website structure, page checklist, and conversion framework, download the full guide below.

[Download the Full Bankruptcy SEO Guide]

Why Page Structure Matters

A strong bankruptcy website is not just about design.

It is about structure.

Each page should have a purpose. Some pages help people understand bankruptcy. Some pages target local searches. Some pages answer urgent questions. Some pages build trust. Some pages help a ready-to-hire searcher schedule a consultation.

When your website has the right structure, it becomes easier for both Google and potential clients to understand what your firm does.

A good website structure can help answer:

• What does this firm do?
• Where does this firm practice?
• Does this firm handle my specific issue?
• Can bankruptcy help with my situation?
• Do I qualify for Chapter 7 or Chapter 13?
• How much might this cost?
• Can I trust this attorney?
• What happens after I reach out?

Those questions matter because bankruptcy clients are often overwhelmed. They are not just browsing. They are usually looking for clarity, reassurance, and a next step.

The Minimum Page Set

Every firm is different, but many bankruptcy attorney websites should have a core set of pages.

At minimum, that may include:

• Homepage
• Chapter 7 page
• Chapter 13 page
• Chapter 7 vs. Chapter 13 comparison page
• Bankruptcy cost page
• Means test page
• Exemptions page
• Urgent-problem pages
• Attorney bio page
• Reviews page
• Consultation page
• Primary city page
• FAQ page

This does not mean every firm needs to publish dozens of pages at once.

But if your website only has one general bankruptcy page, there may be a lot of missed opportunity.

The full guide goes deeper into how these pages fit together and which pages may matter most depending on your firm’s goals.

[Download the Full Guide to See the Full Bankruptcy Website Page Framework]

Homepage

Your homepage is often the front door of your website.

It should quickly explain who your firm helps, where your firm practices, and what the visitor should do next.

A strong bankruptcy law firm homepage should usually include:

• A clear headline
• A short explanation of the firm’s bankruptcy focus
• Phone number
• Consultation button
• Links to Chapter 7 and Chapter 13 pages
• Review highlights
• Attorney or team photos
• Local service area information
• A short “what to expect” section

The homepage should not try to say everything.

Instead, it should help the visitor understand the basics quickly and guide them toward the right next page or consultation step.

A person landing on your homepage should not have to wonder whether you handle bankruptcy, whether you serve their area, or how to contact you.

Those answers should be obvious.

Chapter 7 Bankruptcy Page

A Chapter 7 page is one of the most important pages for many bankruptcy firms.

This page should explain what Chapter 7 is, who it may help, and what a potential client should understand before scheduling a consultation.

A strong Chapter 7 page may cover:

• What Chapter 7 bankruptcy is
• Who Chapter 7 may help
• What debts may be discharged
• What debts may not be discharged
• How the means test generally works
• What may happen to property
• Whether a person may keep their car or home
• How long the process may take
• What happens after filing
• How to schedule a consultation

This page should be written in plain English.

Many potential clients do not understand the bankruptcy process. They may be worried about losing everything. They may feel embarrassed. They may not know whether they qualify.

The Chapter 7 page should educate without overwhelming them.

A strong call to action might be:

Find out whether Chapter 7 may be an option for you.

That is more specific and helpful than a generic “Contact us today.”

Chapter 13 Bankruptcy Page

A Chapter 13 page should explain how a repayment plan works and why someone may choose Chapter 13 instead of Chapter 7.

This page is especially important for people trying to protect a home, catch up on mortgage payments, handle certain vehicle issues, or reorganize debts over time.

A strong Chapter 13 page may cover:

What Chapter 13 bankruptcy is
How a repayment plan generally works
Why someone may choose Chapter 13
How Chapter 13 may help with mortgage arrears
How Chapter 13 may help with car loans or repossession risk
How plan payments are generally determined
How long Chapter 13 lasts
What happens after filing
How to talk with the firm about next steps

Chapter 13 can feel complicated to potential clients.

The page should make the process easier to understand.

A good call to action might be:

Talk with a Chapter 13 attorney about protecting your home or vehicle.

This connects the CTA to the concerns many Chapter 13 searchers have.

Chapter 7 vs. Chapter 13 Comparison Page

Many people do not know which chapter applies to them.

They may search for “Chapter 7 vs Chapter 13” because they are trying to understand the difference before contacting an attorney.

A comparison page can help explain the basic differences in a balanced, practical way.

This page may cover:

• Eligibility differences
• Timeline differences
• Debt discharge differences
• Payment plan differences
• Property considerations
• Mortgage and vehicle considerations
• When Chapter 7 may make sense
• When Chapter 13 may make sense
• Why a consultation is needed to evaluate the details

The goal is not to make the reader self-diagnose perfectly.

The goal is to help them understand enough to take the next step.

A good call to action might be:

Ask which bankruptcy option may fit your situation.

Bankruptcy Cost Page

A bankruptcy cost page can build trust because cost is one of the biggest concerns potential clients have.

Many people hesitate to contact a bankruptcy attorney because they assume they cannot afford help. Others are embarrassed to ask about fees.

If your website completely avoids the topic, visitors may leave and look for another firm that explains it more clearly.

A cost page does not need to list exact attorney fees if fees vary by case. But it should explain the main cost categories clearly.

That may include:

• Court filing fees
• Credit counseling costs
• Debtor education costs
• Attorney fees
• Chapter 7 fee considerations
• Chapter 13 fee considerations
• Whether payment arrangements may be available
• What factors can affect the total cost

This page should be careful, honest, and practical.

A strong call to action might be:

Ask about bankruptcy costs and payment options.

That can feel much more approachable than asking someone to schedule a full consultation before they understand whether help may be affordable.

Means Test Page

A means test page can help people who are specifically worried about Chapter 7 eligibility.

Many potential clients search for “Chapter 7 income limits” or “bankruptcy means test” because they want to know whether they qualify.

This page should explain the concept in simple terms.

It may cover:

• What the means test is
• Why income matters in Chapter 7
• How household size may affect eligibility
• Why expenses may matter
• Why being over the median income does not always end the conversation
• Why speaking with an attorney can help clarify the result

The page should avoid making broad promises because eligibility depends on the facts.

A good call to action might be:

Find out whether you may qualify for Chapter 7.

Exemptions Page

An exemptions page can help address one of the biggest fears potential clients have:

“What will I lose?”

People considering bankruptcy often worry about their home, car, bank account, wages, tax refund, personal property, or retirement accounts.

A bankruptcy exemptions page may cover:

• What exemptions generally do
• Why exemptions matter
• Common types of protected property
• State-specific exemption considerations
• Homestead exemptions
• Vehicle exemptions
• Personal property exemptions
• Why facts and location matter
• Why the person should speak with an attorney before assuming anything

This page should be written carefully.

Potential clients need reassurance, but they also need accuracy. Exemption rules can depend on the state and the details of the case.

A good call to action might be:

Ask what property may be protected in bankruptcy.

Problem-Specific Pages

Problem-specific pages often perform well because they match the urgent reason someone is searching.

Many people do not begin by searching for “bankruptcy.” They search for the problem they are facing.

Important problem-specific pages may include:

• Stop Wage Garnishment
• Stop Foreclosure
• Debt Lawsuit Help
• Creditor Harassment
• Bank Account Levy
• Vehicle Repossession
• Medical Debt
• Credit Card Debt
• Tax Debt and Bankruptcy
• Judgments and Bankruptcy

These pages should not all be the same.

Each page should have one clear purpose.

A wage garnishment page should speak directly to someone whose paycheck is being reduced.

A foreclosure page should speak to someone afraid of losing a home.

A debt lawsuit page should speak to someone who received court papers or is worried about a judgment.

The more precisely a page matches the client’s problem, the easier it is for the person to understand why they should contact your firm.

A good problem page should generally:

• Acknowledge the urgent issue
• Explain what may be happening
• Explain where bankruptcy may fit
• Avoid overpromising
• Give a clear next step
• Connect to the appropriate intake process

For example, a wage garnishment page may use a CTA like:

Ask whether bankruptcy can stop your wage garnishment.

That CTA is specific, relevant, and tied to the searcher’s immediate concern.

Attorney Bio Page

The attorney bio page is more important than many firms realize.

Bankruptcy clients are often nervous. They may feel embarrassed, overwhelmed, or unsure about speaking with an attorney. Your bio page can help make the firm feel more human.

A strong attorney bio page should include:

• Professional background
• Bankruptcy experience
• A clear explanation of who the attorney helps
• A professional photo
• A human, approachable tone
• Bar admissions and credentials
• Local connection where relevant
• A simple consultation CTA

This page should build trust, not just list credentials.

The visitor should leave feeling like there is a real person behind the firm who understands what clients are going through.

Reviews Page

Reviews can be powerful for bankruptcy firms because trust is such a big part of the decision.

A reviews page can highlight client experiences, common themes, and the firm’s approach.

Good review themes may include:

• Clear explanations
• Responsiveness
• Nonjudgmental communication
• Help during a stressful time
• Professional staff
• A smoother process than expected

Be careful with confidentiality and advertising rules when using reviews or testimonials. Make sure you are following the applicable rules in your jurisdiction.

The goal is to show that real people have had positive experiences with the firm.

Consultation Page

A consultation page should explain what happens after someone reaches out.

This page can reduce anxiety and increase conversions.

Many potential clients hesitate because they do not know what to expect. They may wonder whether they will be pressured, judged, charged immediately, or asked for documents they do not have.

A good consultation page may explain:

• How to schedule
• Whether the consultation is free or paid
• What the person should bring
• What the firm will review
• What questions may be asked
• Whether phone or virtual consultations are available
• What happens after the consultation
• How the firm handles next steps

A strong CTA might be:

Schedule a bankruptcy consultation.

Or, if the firm wants a softer approach:

Request a consultation to understand your options.

Primary City Page

A primary city page can help support local SEO.

If your firm serves a specific city or metro area, your website should make that clear.

A strong city page should not be a thin, generic page with the city name swapped in. It should be useful and locally relevant.

It may include:

• Bankruptcy services offered in that city
• Court or district context where appropriate
• Local office information
• Service area details
• Attorney credibility
• Local reviews or testimonials where appropriate
• Links to Chapter 7 and Chapter 13 pages
• Clear consultation CTA

City pages can be especially useful when paired with a strong Google Business Profile and local review strategy.

FAQ Page

An FAQ page can help answer common questions and support internal linking across the site.

Useful FAQ topics may include:

• Do I qualify for bankruptcy?
• Can I keep my car?
• Can I keep my house?
• Will bankruptcy stop creditor calls?
• Can bankruptcy stop wage garnishment?
• How much does bankruptcy cost?
• How long does Chapter 7 take?
• How long does Chapter 13 take?
• Can I file without my spouse?
• What debts are not discharged?

A good FAQ page should not replace detailed service pages.

Instead, it should help users quickly find answers and guide them to the right deeper page.

Each Page Should Have a Clear Next Step

A bankruptcy website should not just provide information.

It should guide the visitor toward the next step.

That does not mean every page needs to aggressively push for a consultation. But every page should make it clear what the visitor can do next.

For example:

• A Chapter 7 page can invite the visitor to ask whether they may qualify.
• A foreclosure page can invite them to speak with a Chapter 13 attorney about protecting their home.
• A cost page can invite them to ask about fees and payment options.
• A debt lawsuit page can invite them to talk with an attorney about the lawsuit.
• An FAQ page can guide them to schedule a consultation if they want answers based on their facts.

The CTA should match the page.

This is one of the biggest opportunities for many law firm websites.

Want the Full Bankruptcy SEO Guide?

This article is only a preview.

In the full guide, we go deeper into how bankruptcy law firms can structure their websites, choose the right pages, match pages to search intent, create stronger calls to action, and connect website inquiries to a better intake process.

The full guide includes a more complete framework for thinking about your website as part of a bankruptcy client acquisition system.

Download the full guide here.

If your firm’s website is currently only a homepage, bio, contact page, and one general bankruptcy page, building the right page structure may be one of the best places to start.